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Servecast has formulated its business intelligence
and leadership in this area in a series of insightful
and expert White Papers.
Servecast white papers will inform you about some
of the main trends and issues affecting New Media
Sportscasting, the best practice and business
models for building a successful broadband subscription
service, how to effectively promote to the end
user and the implications for online advertising,
sponsorship & merchandising.
Below is a selection of Servecast White Papers
that provide a deeper understanding of the developments
in New Media Sportscasting and the implications
for sports marketing and broadcasting rights.
They will enable the reader to derive a deeper
understanding of emerging best practices, both
technical and commercial for delivering Sports
content over IP enabled networks such as broadband
Internet and 3G networks.
Growing a Strong Subscriber Base - Strategies
for Subscriber Recruitment and Subscriber Retention
This paper considers the best practices and the
critical success factors for establishing a successful
New-Media Sportscasting service. It addresses
the following:
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Technical services, support,
business applications and marketing requirements
that will ensure a successful broadband subscription
service. |
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The elements that constitute
a new-media webcasting service, from establishment
of the service to maintaining and developing
a strong and profitable business. |
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The capability Servecast
has developed to support these requirements
through its unrivalled experience as the partner
of choice for the most commercially successful
sportscasting businesses in Europe. |
New Media Sportscasting and The emerging role of 3G and mobile data services
Servecast has vast experience delivering sports
content over mobile devices and this
Paper will discuss the following:
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The opportunities for mobile
content distribution. |
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How content should be produced
for different mobile platforms. |
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How mobile data revenue
can be generated from New Media Sportscasting. |
Media Studio™ - A Technical Overview
This white paper gives a technical insight into
the workings of the Media Studio platform. It
describes the technical features, benefits and
bandwidth issues. This white paper is intended
to help its reader understand the technical capabilities
of Media Studio: its role in the network environment
and its ability to optimize streaming media.
Why New Media Sportscasting
This paper gives an introduction to the fundamentals
of New Media Sportscasting. It examines the following:
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How New Media Sportscasting
complements or competes with traditional TV
broadcasting and what the implications are
for rights management and protection. |
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The commercial models for
New-Media Sportscasting, exploring the best
models for revenue generation from online
content including free-to-air, subscription
and pay per view and the role that advertising,
sponsorship and betting can play. |
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The relationship between
Online Gambling and New Media Sportscasting,
the key drivers of Internet gambling and how
best to integrate broadband sports content
with online betting. |
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The future trends, business,
consumer, and technology driving New-Media
Sportscasting strategies. |
The relationship between Online Gambling and
New Media Sportscasting
This paper will explore the following:
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The key drivers of Internet
gambling. |
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How to integrate broadband
sports content with online betting. |
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Revenue generation from
affiliate betting links. |
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