Servecast provides live video streaming for Sky News.

Servecast, the leading provider of broadband TV solutions to the sports and media sectors is delighted to announce that Sky News has commenced live streaming of its breaking news service on its website using Servecast's advanced streaming solution.

With Servecast's Media Studio platform, Sky News now offers free access to key, live news events such as news conferences, official ceremonies and important political developments on its website http://news.sky.com/skynews/livenewsevents allowing viewers to watch it on their home or work computer. In addition to the online breaking news service, Servecast will also enable Sky News to deliver video streaming of other features such as the news headlines, weather updates and the Sky News current top stories. In addition, an audio version of Sky News is now available on the website.

Servecast is also the long term streaming partner for Sky Sports and therefore was the natural choice for Sky News to implement their video streaming service. Servecast manages the Sky Sports Video Lounge which provides a broadband video service of the UK Premiership and includes top clubs such as Arsenal FC and Chelsea FC. Servecast has also provided live streaming of major sporting events for Sky Sports such as the Ryder Cup.

The launch of the new video streaming services for Sky News is part of an overall strategy to grow the broadcaster's online services to adapt to changing viewing habits. With the advent of mass access to broadband both at home and at work combined with hectic lifestyles, demand for online news broadcasting is growing by the minute.

Speaking today, Steve Bennedik, Editor of Sky News Networked Media, said: "We are pleased to be teaming up with Servecast to provide another exciting service for users of Sky News online around the world. We offer free access to key, live events such as news conferences, ceremonies and important political developments. Between the live events we also stream other features, such as the headlines, weather and Sky News' current top story. In addition, we also provide an audio version of Sky News."

Also speaking today, Kevin Quinn, Servecast Founder & Head of Sports & Media commented "We are delighted to assist Sky News in the launch of its new live video streaming service over its website. Implementing an advanced broadband video service ensures that Sky News keeps pace with the tremendous changes that are occurring in broadcasting and communications. Servecast provides Sky News with a technically sophisticated solution that enables them to provide more choice and flexibility to their viewers. We are committed to helping Sky News to further develop their online video service. With our extensive experience in live streaming, we are confident that the service will grow to encompass more news features to an increasing online audience."

About Sky News
Since its launch in 1989, Sky News has established itself as a formidable and innovative force in the world of news broadcasting. It now provides news to around 98 million people in 36 countries in Europe alone. Valued for fairness, balance and journalistic objectivity by both viewers and regulators, the award-winning channel has also earned a reputation for the speed of its 24-hour coverage and flexibility in reporting live news - first. The Sky News service also includes provision of news to sky.com/news and to Sky News Active - the world's first interactive television news service. It is the second biggest provider of radio agency news in Britain and it provides news and SMS alerts to mobile phones, and desktop alerts to your PC. In an increasingly competitive world, these innovations, and a commitment to quality journalism, will ensure Sky News remains at the forefront of news provision in the 21st Century.

About Servecast
Servecast is the leading specialist supplier of new media broadcasting delivering advanced streaming media solutions for the media & sports industries. Servecast's Media Studio Platform enables sporting organisations and rights holders to exploit their media assets to new broadband and mobile connected audiences. Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Servecast is the partner of choice of sports broadcasters such as BSkyB, At The Races, NASN, RTE and Setanta Sports and facilitates the most commercially successful sports webcasting services in Europe. Servecast customers include Sky Sports, Setanta Sports, Liverpool FC, Manchester United FC, Chelsea FC, Arsenal FC, Rangers FC, the Rugby Superleague, the Ice Hockey League and the GAA. Servecast is headquartered in Dublin, Ireland with offices in London and Paris.

For more details contact:

Valerie Kennedy
Marketing and Communications Manager
Servecast Ltd.,
Valerie.kennedy@servecast.com
Phone: +353 (0)1 4748002
http://www.servecast.com

Stella Tooth
Publicity Manager, Sky News
stella.tooth@bskyb.com
t: +44 (0) 20 7800 4289
m: 07802 754 877
www.sky.com/publicity