31 January 2005 Dublin, Ireland

At the Races Selects Servecast for Broadband Subscription Service.

Servecast Limited, the leading international provider of webcasting solutions today announced that it has been selected by At The Races to provide a platform for its newly launched broadband subscription service.

Under the agreement, Servecast will provide a broadband subscription platform through which racing fans will be able to watch live footage from over half of all UK racing fixtures plus every Irish meeting and racing from up seven tracks from North America every night. Servecast will also provide 24*7 content capture, encoding and delivery services for the new platform.

Commenting on the announcement, Darach Deehan, Servecast CEO said "this new service is a great example of how the rapid growth in broadband penetration is enabling leading sports content owners such as At the Races, to reach a wider audience and generate new and profitable revenue streams through broadband video delivery."

"Racing is particularly well suited to broadband delivery because of its widespread appeal and extensive live coverage seven days per week."

"We are delighted to have been selected by At the Races to provide this service. Our selection further reinforces our leadership position in UK broadband sport, where we now broadcast over 80% of all Premiership Football, England International Cricket and British and Irish racing."

Matthew Imi, At The Races CEO, added: "At The Races is committed to providing the very best service for fans of UK, Irish and North American racing. The At The Races broadband service enables us to reach even more viewers as well as the nine million homes that can receive our channel via satellite in the UK alone."

"A crucial aspect of the development of our business is building a dynamic and industry-leading website. The ability to webcast our channel puts At The Races right at the cutting edge in terms of sports broadcasting on the web."

Available at www.attheraces.com, the service costs £9.99 per month and provides racing fans with access to live broadband coverage of the At The Races broadcast from Racing News at 9am through to the last American race late at night.

For further information, please contact;

Darach Deehan, CEO, Servecast

Telephone + 353 (0)1 4748002

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.