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30 January 2006
Dublin, Ireland |
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Setanta Sports, the leading international pay
television broadcaster and Servecast, Europe's
premier provider of new media sportscasting, have
teamed up to broadcast live Six Nations Rugby
coverage over broadband on a Pay-Per-View basis
for the US, Australian, Canadian and Carribean
markets. This is the first time ex-patriots and
rugby fans in these countries will have access
to such a service. Fans with a broadband internet
connection will be able to view the games live
through Setanta's website www.setanta.com.
Setanta's recently launched broadband service
offers a host of top sporting events live over
the Internet to subscribers. Servecast's unrivalled
experience in webcasting major sporting events
ensures a high quality and engaging viewing experience
over Setanta's new broadband service.
Operating on Servecast's Media Studio platform,
Setanta will offer a broadband Pay - Per - View
service providing US, Australian, Canadian and
Carribean rugby fans with exclusive live Six Nations
Rugby coverage. Online viewers in these markets
will have access to full live video and audio
coverage of all fifteen games in the 2006 Six
Nations Championship.
A major advantage of this broadband service offered
by Setanta and Servecast is that it provides the
fan with full control of the viewing experience,
unlike anything ever available on terrestrial
television.Servecast's streaming solutions allows
fans to log-in wherever they desire and viewers
can have the ability to instantly replay a key
sequence, skipping forward as a kicker prepares
to take a penalty kick or pausing the action whenever
refreshment is required.
Speaking today, Darach Deehan, CEO of Servecast
said 'This is the first time Rugby fans in the
US, Australia, Canada and the Carribean will have
access to the Six Nations on a live or delayed
basis over the Internet. It is clear that as broadband
penetration grows rapidly, the Internet is becoming
increasingly important as a delivery platform
for sports content to fans all over the world.
Setanta's choice of our Media Studio delivery
platform for such a high profile sporting event
further cements Servecast's position at the top
of New Media sportscasting'.
Also speaking today, Leonard Ryan, Joint CEO of
Setanta Sports stated 'Setanta Sports is proud
to enable rugby fans from as far apart as the
US and Australia to view and enjoy the Six Nations
Ruby Championship through our broadband service
and also to promote European rugby to a global
audience. The attraction of this new service for
fans outside of Europe is that it allows them
to view high quality broadband coverage of the
Six Nations whenever and wherever they want. Also
for Setanta, it enables us to reach a wider audience
and generate new and profitable revenue streams
from broadband content.'
About Setanta Sports
Setanta Sports is a leading international sports
broadcaster, operating sports channels in Ireland,
the UK, North America, Australia and Continental
Europe.
Its channels include Setanta Sports Ireland, Ireland's
only dedicated sports channel, Setanta Sports
1& 2 in Britain, the exclusive broadcaster
of the Scottish Premier League, North American
Sports Network, the leading European broadcaster
of North American Sports, Rangers TV, Celtic TV,
Setanta Sports USA and Setanta Australia.
Setanta holds rights to many leading sports properties,
including Champions League, Barclays Premiership,
Scottish Premier League, Serie A, Bundesliga,
Six Nations, Super 14 rugby, Tri Nations rugby,
NHL, NFL, NASCAR and Major League Baseball.
Setanta has offices in Dublin, London, San Francisco,
Glasgow, Sydney and Vancouver.
About Servecast
Servecast is the leading provider of audio and
video webcasting solutions for the Sports and
Media sectors. Through it's proprietary Media
Studio platform, Servecast provides access to
a fast growing global broadband audience for high
value content such as News and Sport thereby generating
additional revenue streams for content owners.
Servecast is the partner of choice of sports broadcasters
such as BSkyB, At The Races and Setanta Sports
and facilitates the most commercially successful
sports webcasting services in Europe. Servecast
customers include Sky Sports, Liverpool FC, Manchester
United FC, Chelsea FC, Arsenal FC, Rangers FC,
the GAA, At The Races and the England and Wales
Cricket Board.
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