Founded in 1998, Servecast is Europe's leading specialist supplier of a complete New Media Sportscasting solutions. Through focusing on the requirements of the sports rights owner Servecast has developed a complete service offering including; commercial consultancy, streaming services (via our Global Data Network), Digital Rights Management, Customer Relationship Management, billing services, syndication services, and custom development.
 
 
April 29th, 2005
London, UK

At The Races and Servecast launch 2000-race broadband archive.

Racing broadcaster At The Races and leading broadband video specialist Servecast have launched a 2,000-race archive targeted at broadband horseracing fans and punters.

Visitors to www.attheraces.com can access the archive, which covers racing from the 28 UK and 27 Irish racecourses broadcast on the At The Races channel since 1 December 2004.

The archive is interlinked with the website's results database to enable users to call up individual races whilst researching form.

It is the first time both British and Irish races have been available as part of a video archive of this size and with approximately 7,000 races added to the library each year it will offer an unrivalled service in terms of the number of races covered.

Matthew Imi, Chief Executive of At The Races, said: "The launch of our broadband archive is the most significant development for online form students in the last decade. It is the ultimate form research tool and will be invaluable for anyone who takes their betting seriously. With the spread of broadband increasing rapidly, our website will be reaching out to an ever-increasing number of racing fans and punters looking to give themselves an extra edge."

Darach Deehan, Chief Executive of Servecast, said: "The launch of this service is an excellent example of how the rapid increase in broadband penetration provides opportunities for premium content owners such as At The Races to build successful online business models based on broadband video. We are delighted to be associated with this innovative service and have no doubt that it will be a tremendous success."

Initially, the broadband archive is intended as an aid to form research and races will be available approximately 48 hours after being run. However, it is hoped that this time will be reduced as new developments are brought online during the summer.

All races shown on the At The Races channel during October and November are currently being added to the archive, together with selected major Flat races broadcast during 2004 including the entire Royal Ascot meeting.

For further information, please contact;

Darach Deehan, CEO, Servecast

Telephone + 353 (0)1 4748002

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.

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