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London, UK,
Tuesday, January 23th 2007
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Servecast, Europe's leading sports webcasting
company is delighted to announce that At The Races
("ATR"), the UK and Ireland's most watched
dedicated horseracing channel, has further developed
its extensive online offering by launching a Fast
Archive service on its website www.attheraces.com.
Servecast is the long term streaming media partner
for the At The Races and since the launch of online
video over the website in 2005, the service has
gone from strength to strength.
Thanks to Servecast's advanced streaming solutions,
visitors to the site can now access free replays
of races broadcast on At The Races within a few
minutes of the runners passing the post every
day. In addition, visitors can choose to watch
either the full race or the finish and have the
freedom to drag and drop the scroll bar at any
point in the video file.
The attheraces.com video archive launched by
Servecast in April 2005 and is now the most extensive
service of its type, containing over 17,500 UK
and Irish Races. This newly launched application
is now the fastest of its kind in the UK and Ireland.
The new developments dramatically reduce the
time it takes races to appear online - moving
from 48 hours to just a few minutes - and is automated,
using dynamic triggers to start and stop the feed
from ATR. Working with its long-term streaming
partner Servecast, ATR will now harness the technical
work completed in this latest development to further
improve its live video and bet & watch services.
Statistics after the first two days since launch
show a 70% increase in total archive video streams
from the site.
Speaking today, John O'Connor, Director of Business
Development at Servecast said "Servecast
are delighted to launch yet another first with
At The Races, 'Instant Replay', which delivers
free replays of a race within minutes of the runners
passing the post. This is another in a succession
of innovations enabled over the ATR website by
Servecast. We have also implemented the first
simulcast service for online horseracing, the
first free to air video form service, the first
'bet and watch' service and now Instant replay.
At The Races are true pioneers in online broadcasting
of horseracing and Servecast are delighted to
have enabled them to make their online video service
such a success. Since its launch, attheraces.com
has gone from strength to strength by providing
broadband services required by the consumer. It
is on course to become Europe's number one horse
racing site."
Matthew Imi, Chief Executive, ATR said: "ATR
pioneered archive video on the web and this latest
development keeps us at the forefront of this
increasingly important area. Our archive video
service now fulfills two clear needs for users:
as an invaluable form research tool and as a means
of accessing races that they may have missed or
simply want to view again."
About Servecast
Servecast is the leading specialist supplier of
new media sportscasting delivering advanced streaming
media solutions for the sports industry. Servecast's
Media Studio Platform enables sporting organisations
and rights holders to exploit their media assets
to new broadband and mobile connected audiences.
Through the delivery of high quality audio visual
sports content over broadband and mobile applications,
Servecast's Media Studio platform greatly enhances
the global fan sporting experience and enables
the delivery of significant new revenue streams
to the rights holder. Servecast is the partner
of choice of sports broadcasters such as BSkyB,
At The Races, NASN, RTE and Setanta Sports and
facilitates the most commercially successful sports
webcasting services in Europe. Servecast customers
include Sky Sports, Liverpool FC, Manchester United
FC, Chelsea FC, Arsenal FC, Rangers FC, the Rugby
Superleague, the Ice Hockey League and the GAA.
Servecast is headquartered in Dublin, Ireland
with offices in London and Paris.
For more details contact:
Kathrina Gallogly
Marketing and Communications Manager
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748013
Fax: +353 (0)1 4748003
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