Servecast is appointed Everton Football Club's exclusive streaming media partner for the next 5 years.

Servecast the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry, today announced that it has signed a 5 year contract with Everton Football Club as the club's exclusive partner for streaming media and broadband services.

Servecast is providing a complete technical and business application platform and services solution to Everton Football Club encompassing streaming media, digital rights management, content management, payment services, customer relationship management, geo-targeting, web hosting and customer support.

Using Servecast's Media Studio platform, Everton has a single point of management for both its technical and commercial needs. Servecast's advanced streaming media services enables access to a full range of live and archive Everton footage, video news bulletins and exclusive online highlights. It also provides instant online access to manage and update content, geotargeting services to target different locations and a full content encryption tool available to apply Digital Rights management.

From a commercial perspective, Servecast's Media Studio provides Everton with comprehensive payments services including a full range of business models supporting tiered monthly subscriptions, pay per view and season ticket purchase which Everton can adapt for different promotional campaigns. Media Studio also integrates seamlessly with online merchandising and advertising to increase e-commerce revenues. Furthermore, the new system provides an advanced Customer Relationship management system which collects detailed end user data which Everton will use to execute targeted and personalised promotional campaigns. This also helps to minimise churn from ongoing subscription services.
"Servecast's proven ability to deliver the most commercially successful new media sportscasting services in Europe makes them the ideal business and services partner for Everton. I am particularly impressed with the new Servecast Media Studio platform that provides us with a single point of management for our entire streaming media service from delivery of live & archive content and content management to payment services and customer relationship management', said Mark Rowan, Head of Communications for Everton Football Club. "The ability to use an experienced supplier to meet technical and commercial objectives is imperative. Not only does the Servecast solution enable us to deliver a world-class subscription service for our fans, but Servecast's experience in growing such services quickly and profitably, and their focus and commitment to the sports market, make them an ideal business partner. "
Speaking today Darach Deehan CEO of Servecast said "Servecast is delighted to continue its strong partnership with Everton for the next five years. Servecast's total solution to Everton and sports organisations in general goes beyond technical excellence to provide a complete business partnership that delivers on the potential of new media for sport. Through our focus on and experience in new media for the sports industry, we can ensure optimal business success for our customers. "

Servecast will work in conjunction with Everton's media partners Rippleffect to produce a fully integrated solution with the club's website, www.evertonfc.com.

About Servecast
Servecast is the leading specialist supplier of new media sportscasting delivering advanced streaming media solutions for the sports industry. Servecast's Media Studio Platform enables sporting organisations and rights holders to exploit their media assets to new broadband and mobile connected audiences. Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Servecast is the partner of choice of sports broadcasters such as BSkyB, At The Races, NASN, RTE and Setanta Sports and facilitates the most commercially successful sports webcasting services in Europe. Servecast customers include Sky Sports, Liverpool FC, Manchester United FC, Chelsea FC, Arsenal FC, Rangers FC, the Rugby Superleague, the Ice Hockey League and the GAA. Servecast is headquartered in Dublin, Ireland with offices in London and Paris.

For more details contact:

Kathrina Gallogly
Marketing and Communications Manager
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748013
Fax: +353 (0)1 4748003