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London, UK, Thursday,
October 12th, 2006
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Speaking today at the Streaming Media Europe
conference in London, Servecast CEO, Darach Deehan
explained the commercial and communication benefits
of deploying streaming solutions in the sports
industry. Darach emphasized that "New media
sportscasting is becoming increasingly important
to the sports industry as part of the marketing
mix ensuring brand development and introducing
new channels for revenue growth."
As a leading sports webcasting company with unrivalled
technical and commercial insight, Servecast was
chosen as a Key Note speaker to present in the
'Streaming for Sports' section of the Streaming
Media Europe conference. Servecast has been in
the business of sports streaming since 1998 when
the company was founded by Kevin Quinn who identified
a significant market opportunity for the provision
of online multimedia communications solutions.
Servecast's client list includes some of the biggest
names in sport and sport broadcasting including
Sky Sports, Setanta Sports, Liverpool FC, Manchester
United, Arsenal FC, Chelsea FC, the Rugby Football
League and At the Races.
According to Darach, "There continues to
be a seismic shift in the world of broadcasting
of sports content. The availability of broadband
is increasing rapidly, now exceeding cable-TV
penetration in most markets. With increased broadband
access, fans now expect to be able to easily access
sports news and coverage online wherever they
are in the world. This is the demanding global
sports community we help serve through deploying
our streaming solutions for more European sports
bodies and rights holders than anyone else. It's
our experience that a fan's relationship with
their sport's brand of choice is enriched by online
video content provided in the context of an integrated
and personalised service delivery."
Servecast has provided streaming media for some
of the world's most prestigious sporting events
including Wimbledon, the Tour de France, the Champions
League, the Six Nations and most recently, the
Ryder Cup.
Throughout his presentation, Darach gave examples
of Servecast's work and in particular it's most
recent project with Sky Sports. He said "As
the long term streaming media partner of Sky Sports,
we recently implemented and managed the live streaming
of the Ryder Cup over the Sky Sports website.
The number of subscribers to the broadband video
service of the Ryder Cup greatly exceeded expectations
due to the high quality of the service and user
friendly nature. The video was streamed at 600
kilobits per second providing excellent viewing
quality online. The ability to achieve such high
resolution and quality video is indicative of
how broadband can give a much enhanced viewer
experience online".
He concluded that "Sports bodies, broadcasters
and rights holders can create an intimate relationship
with their customers by providing them with an
advanced online video environment through which
quality sports content, merchandise and news can
be consumed, thereby increasing loyalty and ensuring
a return on investment. Our customers gain global
market exposure for their sport brands, increased
revenue and competitive advantage by exploiting
their media assets over broadband."
Streaming Media Europe, a conference which is
also held in the US every year, is taking place
in London today and tomorrow. It is the only event
in the UK and Europe that is totally focused on
streaming media technology and their applications.
The Streaming Media Europe conference as a whole
addresses how streaming media intersects with
the business and content world. The selection
of expert Key note speakers including Servecast's
CEO Darach Deehan, explain how to apply streaming
and digital media technologies to innovative business
solutions and how to realize the development potential
for this expanding industry.
About Servecast
Servecast is the leading specialist supplier of
new media sportscasting delivering advanced streaming
media solutions for the sports industry. Servecast's
Media Studio Platform enables sporting organisations
and rights holders to exploit their media assets
to new broadband and mobile connected audiences.
Through the delivery of high quality audio visual
sports content over broadband and mobile applications,
Servecast's Media Studio platform greatly enhances
the global fan sporting experience and enables
the delivery of significant new revenue streams
to the rights holder. Servecast is the partner
of choice of sports broadcasters such as BSkyB,
At The Races, NASN, RTE and Setanta Sports and
facilitates the most commercially successful sports
webcasting services in Europe. Servecast customers
include Sky Sports, Liverpool FC, Manchester United
FC, Chelsea FC, Arsenal FC, Rangers FC, the Rugby
Superleague, the Ice Hockey League and the GAA.
Servecast is headquartered in Dublin, Ireland
with offices in London and Paris.
For more details contact:
Kathrina Gallogly
Marketing and Communications Manager
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748013
Fax: +353 (0)1 4748003
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