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London, UK
Monday 12th June, 2006
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The broadband service of the Rugby Superleague
powered by Servecast's advanced Media Studio platform
went live on June 8th. Called 'Superleague TV',
the broadband service offers live and on demand
coverage of the entire engage Rugby Superleague
on a pay per view and subscription basis. It is
available via the official website, www.engagesuperleague.co.uk
Servecast, the leading specialist supplier of
new media sportscasting, has agreed a 3 year contract
with The Rugby Football League to manage the streaming
service and delivery platform for 'Superleague
TV' which went live on June 8th. As part of the
broadband service, two games per week will be
available live via the engage Superleague website
for international viewers subscribers and highlights
of all games will also be available on demand
immediately afterwards on the site for the duration
of the contract. The rugby matches are available
live over broadband to all non UK, French, Middle
East and Australasian territories. A total of
62 games, approximately, including the play off
matches and Grand Final will be streamed live
over the Superleague website each season. Ten
minute highlights will also be available after
a 24 hour delay from the end of each match. Live
coverage of each of the seven Tri Nations matches
will also be available. These matches will be
included in the pay per view and subscription
package.
The Servecast solution for the engage Super League
includes delivery of live and on demand video
& audio commentaries and the entire design
& set up of the complete subscription and
delivery platform for the broadband service. Servecast's
sophisticated Digital Rights Management will also
be applied to all archive content and will ensure
end users can securely download video clips.
Servecast are also managing the billing and security
for the site including set up of online payment
interface, a tailored revenue tracking system
and subscriber database.
As part of the service, Servecast is also providing
regular reporting at the end of each month including
content usage, user analysis, geographic location,
sales and revenue related to the pay-per-view
and subscription sales.
Speaking today, Simon Malcom, Director of Marketing
for the RFL said "With the growing penetration
of broadband, people want more services and more
content available online and they are willing
to pay for it. It was imperative for us to launch
a broadband service to give fans of the Superleague
control and flexibility over how they view the
Super League matches. Moreover, with a fan base
spread around the globe, our broadband service
enables us to reach geographically dispersed fans
of the Superleague and provide them with a sophisticated
and flexible viewing environment. Servecast's
pedigree in live and on demand video streaming
as well as their ability to provide us with the
optimum business model for our broadband service
makes them the perfect partner for our broadband
service."
Also speaking today, Kevin Quinn, Founder and
Head of Sports & Media for Servecast said
"With the launch of Superleague TV, Servecast
are delighted to have enabled the first British
Rugby League broadband service. Our Media Studio
platform is the most complete, end to end solution
for new media sportscasting encompassing live
and archive streaming, payment & security
solutions, mobile audio & video production,
hosting and content management and in-depth subscriber
reporting. We are delighted to provide the engage
Superleague with a highly advanced broadband service
which will excite subscribers and drive significant
new revenue opportunities."
About Servecast
Servecast is the leading provider of audio and
video webcasting solutions for the Sports and
Media sectors. Through it's proprietary Media
Studio platform, Servecast provides access to
a fast growing global broadband audience for high
value content such as News and Sport thereby generating
additional revenue streams for content owners.
Servecast is the partner of choice of sports broadcasters
such as BSkyB, At The Races and Setanta Sports
and facilitates the most commercially successful
sports webcasting services in Europe. Servecast
customers include Sky Sports, Liverpool FC, Manchester
United FC, Chelsea FC, Arsenal FC, Rangers FC,
the GAA, At The Races and the England and Wales
Cricket Board.
For more details contact:
Kathrina Gallogly
Marketing and Communications Manager
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748013
Fax: +353 (0)1 4748003
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