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Dublin, Ireland
Thursday 9th March, 2006
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Servecast, the leading specialist supplier of
New Media Sportscasting, has signed a three year
deal with the RFL - the governing body of Rugby
League in England - to create and host a pay-per-view
and subscription broadband video service, "Super
League TV", on the engage Super League
competition's official website www.engagesuperleague.co.uk.
All matches will be made available live on the
engage Super League website and will also
be available on demand immediately afterwards
on the site for the duration of the contract.
Servecast delivers advanced streaming media solutions
and has a strong pedigree in the delivery of high
quality and profitable streaming solutions for
the sports and media industry.
The Servecast Media Studio Platform is an end
to end solution offering live and on demand broadband
video services, payment & security solutions,
live audio commentaries, production of mobile
video and audio content; website hosting &
content management and integration with e-commerce
applications such as online merchandising.
The engage Super League matches will be
available live over broadband to all non UK and
Australasian territories.
In the UK, France and the Middle East the matches
will be available as archived, video-on-demand
content with a 24 hour delay. Ten minute highlights
will also be available after a 24 hour delay from
the end of match.
A total of 62 games approximately, including the
pay off matches and Grand Final, will be streamed
live over the engage Super League website
each season.
Live coverage of each of the seven Tri-Nations
matches and the World Cup Challenge matches will
also be available. These matches will be included
in the pay-per-view and the subscription package.
The Servecast service to the engage Super League
website includes the entire design, building and
set up of the complete subscription and delivery
platform for the service. Servecast Digital Rights
Management will also be applied to all archive
content and will ensure end users can securely
download video clips.
Servecast are also managing the billing and security
for the site including set up of online payment
interface, a tailored revenue tracking system
and subscriber database.
As part of the service, Servecast will also provide
regular reporting at the end of each month including
content usage, user analysis, geographic location,
sales and revenue related to the pay-per-view
and subscription sales.
Commenting on the new service, the RFL's Director
of Marketing Simon Malcolm said: "Our partnership
with Servecast will enable us to offer internet
users both in the UK and in key markets throughout
the world a new and exciting way to view engage
Super League. We see the web as an increasingly
important channel through which to reach our customers
directly".
"This service will be a first for British
Rugby League and will also assist us in reaching
potential new supporters"
Also speaking today, Darach Deehan, CEO of Servecast
said 'We are delighted to announce our three year
contract with the engage Super League.
It is a major endorsement of our Media Studio
platform and further strengthens our leadership
in the arena of New Media Sportscasting. The RFL
recognized our superior ability to deliver a comprehensive,
quality and highly reliable service to make the
sport available over broadband to fans around
the world. Using the Media Studio platform, the
RFL have developed a compelling and ´sticky´
broadband service that will excite their subscribers
and generate significant new revenue opportunities.'
About Servecast
Servecast is the leading provider of audio and
video webcasting solutions for the Sports and
Media sectors. Through it's proprietary Media
Studio platform, Servecast provides access to
a fast growing global broadband audience for high
value content such as News and Sport thereby generating
additional revenue streams for content owners.
Servecast is the partner of choice of sports broadcasters
such as BSkyB, At The Races and Setanta Sports
and facilitates the most commercially successful
sports webcasting services in Europe. Servecast
customers include Sky Sports, Liverpool FC, Manchester
United FC, Chelsea FC, Arsenal FC, Rangers FC,
the GAA, At The Races and the England and Wales
Cricket Board.
For more details contact:
Kathrina Gallogly
Marketing and Communications Manager
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748013
Fax: +353 (0)1 4748003
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