Founded in 1998, Servecast is Europe's leading specialist supplier of a complete New Media Sportscasting solutions. Through focusing on the requirements of the sports rights owner Servecast has developed a complete service offering including; commercial consultancy, streaming services (via our Global Data Network), Digital Rights Management, Customer Relationship Management, billing services, syndication services, and custom development.
 
 
Dublin, Ireland,
Friday, November 3rd 2006

Servecast announces new TG4 broadband service with Live International Rules Webcast

Servecast and leading Irish broadcaster TG4 today announced the launch of the TV station's new simulcast broadband service as it marks its 10th birthday. Servecast is the leading provider of advanced streaming solutions to the sports and media sectors and has been the streaming media partner for TG4, the Irish national television channel, for the last 4 years. There will be a host of valuable content webcast over the service and this weekend sees live coverage of the second test of the Women's' International Rules Match between Ireland and Australia made available to international online viewers.

Servecast commenced the Simulcast service for TG4 for a trial period during the summer during which exclusive live broadband coverage for Wimbledon and the Tour de France was implemented using Servecast's advanced streaming media solution. Online viewers in Ireland could follow the action from the top tennis tournament and the most famous race in cycling live via www.tg4.tv, TG4's WebTV service.

Due to the success of the service, TG4 has officially announced their broadband service as they mark their 10th year in operation.

The simulcast over broadband of these sports events of global status, combined with this official launch of the Simulcast service is part of TG4's long term strategy to increase significantly their activities with regards to delivering Irish language video and audio content to broadband internet users both in Ireland and internationally. This announcement is significant as it underpins the progressive nature of the Irish language TV station as it embraces new technology and communication methods to reach its audience.

Servecast provides TG4 with support for live and on-demand video & audio streaming and a geo-targeting engine which allows TG4 to protect and maintain its contracted content distribution agreements. For example different levels of content may be made available to either Irish or International viewers. Also TG4 are supplied with Servecast's advanced content management system which provides TG4 with full editorial control over the look and feel of the simulcast viewing console and enables it to keep all its Web TV content fresh and engaging.

Speaking today, Peadar Ó Flatharta, Head TG4 Information Systems, said "We are thrilled to announce the launch of our Simulcast service during our 10th Birthday celebrations. Servecast provides us with the ability to provide top class online viewing of sports and other programmes. Their expertise in new media sportscasting and extensive support gives us great confidence that this service will be a success."

Also speaking today, Kevin Quinn, Servecast founder & Head of Sports & Media stated "Servecast is delighted to assist TG4 in launching its broadband video service. TG4 is a progressive station with excellent programming and we are committed to transfer their TV success to the online viewing environment."

About Servecast
Servecast is the leading specialist supplier of new media sportscasting delivering advanced streaming media solutions for the sports industry. Servecast's Media Studio Platform enables sporting organisations and rights holders to exploit their media assets to new broadband and mobile connected audiences. Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Servecast is the partner of choice of sports broadcasters such as BSkyB, At The Races, NASN, RTE and Setanta Sports and facilitates the most commercially successful sports webcasting services in Europe. Servecast customers include Sky Sports, Liverpool FC, Manchester United FC, Chelsea FC, Arsenal FC, Rangers FC, the Rugby Superleague, the Ice Hockey League, the National Hockey League, Mixed Martial Arts and the GAA. Servecast is headquartered in Dublin, Ireland with offices in London, Paris and Hamburg.

For more information contact:
Kathrina Gallogly
Marketing and Communications Manager
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748013
Fax: +353 (0)1 4748003

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