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London, UK,
Monday, October 2nd 2006
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Servecast, the leading provider of broadband
video solutions for sports and media, has been
chosen by Fox International Channels (UK) to stream
one 60 minute episode of the new FX drama series
Brotherhood over its website. The episode will
be available as 'Free to Air'. This forms part
of a central strategy to extend the FX brand to
the internet with interactive / online video content
that goes beyond TV to allow the viewer a more
in depth personal experience with their favourite
characters and shows.
As part of the service, Servecast will develop
a registration interface, login page and a branded
video player. To ensure only legitimate consumers
can access the webcast of the 'Brotherhood' episode,
Servecast will provide the necessary tools to
provide security for all online video content
including digital rights management and geo-targeting.
To analyse the success of the online streaming
of the show, FX will have access to viewing reports.
Fox International Channels (UK) chose Servecast
due to its unrivalled experience as Europe's premier
online media and streaming solutions provider
with a very strong pedigree in the sports and
media sectors.
This is the second deal this year for Servecast
with a large TV network. Earlier this year in
May, Servecast was selected by Flextech Television
to build and manage a broadband video on demand
delivery platform for its multiple TV channels.
About Servecast
Servecast is the leading provider of audio
and video webcasting solutions for the Sports
and Media sectors. Through it's proprietary Media
Studio platform, Servecast provides access to
a fast growing global broadband audience for high
value content such as News and Sport thereby generating
additional revenue streams for content owners.
Servecast is the partner of choice of sports broadcasters
such as BSkyB, At The Races and Setanta Sports
and facilitates the most commercially successful
sports webcasting services in Europe. Servecast
customers include Sky Sports, Liverpool FC, Manchester
United FC, Chelsea FC, Arsenal FC, Rangers FC,
the Rugby Super League, the Ice Hockey League,
At The Races, the GAA and the England and Wales
Cricket Board. Servecast is headquartered in Dublin,
Ireland with offices in London and Paris.
About Fox International Channels
Fox International Channels (UK) is a wholly-owned
subsidiary of Fox International Channels, which
operates channels such as FX, Fox, Fox Life and
Fuel in Europe, Latin America and Asia.
FX launched in the UK in January 2004 as an entertainment
channel aiming at the men's 25-44 ABC1 audience.
The channel is currently available on Sky (channel
179), ntl (channel 179), Telewest (Channel 179)
and Homechoice (Channel 10). FX content includes
first run drama, comedy, crime shows and movies
such as: Sleeper Cell, NCIS, The Wire, Chappelle's
Show.
Brotherhood is a gritty new underworld drama
from Showtime starring Jason Isaacs and Jason
Clarke.
For more details contact:
Kathrina Gallogly
Marketing and Communications Manager
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748013
Fax: +353 (0)1 4748003
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