Digital Bulletin June 23 2006

Everton partners up with Servecast in five year deal

Everton Football Club will offer streaming media to fans as part of a partnership deal with new-media sportscasting supplier Servecast.

The exclusive five-year deal will see Servecast provide a digital business platform which includes streaming media, digital rights management, content management, payment services, customer relationship management, geo-targeting, web hosting and customer support.
The streaming media service will include a full range of live and archive Everton footage, video news bulletins and exclusive online highlights.

The service will also provide Everton with comprehensive subscription and payment services, CRM systems, and seamless integration with existing online merchandising and advertising.
Servecast will work with Everton's media partners Rippleffect to produce a fully integrated solution with the club's website, evertonfc.com.

Mark Rowan, head of communications for Everton Football Club, said the partnership would provide Everton with a "world-class subscription service for our fans".

He said: "I am particularly impressed with the new Servecast Media Studio platform that provides us with a single point of management for our entire streaming media service from delivery of live and archive content and content management to payment services and customer relationship management."

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.