Football Inside June 21 2006

Everton agrees partnership deal with Servecast

Everton has signed up Servecast as the Barclays (sponsor) Premiership club's
exclusive streaming media partner for the next five years. Servecast will provide a complete technical and business application platform to Everton, which will include streaming media, digital rights management, content management, customer relationship management, web hosting and payment services. Using Servecast's Media Studio platform, the new deal means that Everton now has a single point of management for both its technical and commercial needs.

Servecast will work with Everton's media partner Rippleffect to produce the club's website, www.evertonfc.com, and Servecast's advanced streaming media services enables access to a full range of live and archive Everton footage, video news bulletins and exclusive online highlights. The system's customer relationship management system collects detailed user data, which the clu b can then use in developing promotional campaigns.

"I am particularly impressed with the new Servecast Media Studio platform that provides us with a single point of management for our entire streaming media service from delivery of live and archive content and content management to payment services and customer relationship management," said Mark Rowan, head of communications for Everton. "Not only does the Servecast solution enable us to deliver a world-class subscription service for our fans, but Servecast's experience in growing such services quickly and profitably, and their focus and commitment to the sports market, make them an ideal business partner."

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.