Sport Business October 2006

Servecast Recruits Top Sport Industry Expert.

European sports webcasting company Servecast announced the appointment of a new Business Development Director in Germany. This is the second European appointment by Servecast this year in order to meet growing market demand for advanced streaming media solutions in the sports industry.
Tom Schuster, a highly experienced sports marketing expert will join Servecast to strengthen its European operation. He will become Director of Business Development in Central Europe and will be responsible for the German-speaking countries, Scandinavia and Eastern Europe.

Tom has spent 15 years at different sport business companies marketing TV and sponsorship rights to a variety of sports in particular tennis and football throughout Europe. Most recently he has been responsible for the acquisition and marketing of sports rights at Global Sportnet.

Servecast recently announced a deal with FC Barcelona, one of the most popular European football clubs. FC Barcelona has chosen Servecast to deliver its broadband video service Barça TV Online which will be powered by Servecast's advanced Media Studio platform to deliver a top class broadband video experience to Barça fans worldwide. Other customers of Servecast include Sky Sports, Setanta Sports, Liverpool FC, Manchester United and At The Races.

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.