Tornado Insider October 2006

Servecast announces FC Barcelona Deal at Sportel Monaco.

Servecast, leading provider of advanced sports webcasting solutions, today announced at Sportel Monaco, the annual international Sports and Media convention that FC Barcelona has chosen Servecast to deliver its broadband video service. Barça TV Online will be powered by Servecast's advanced Media Studio platform to deliver a top class broadband video experience to Barça fans worldwide.

The Barça TV Online service will provide a mixture of delayed and live coverage of football matches. The majority of the online video content will be similar to that broadcast over the club's TV channel, Barça TV.

Speaking today, Darach Deehan, CEO of Servecast said "We are delighted to work with FC Barcelona, one of the most popular and global soccer brands, in creating a sophisticated and highly valuable broadband video service. Through our experience with other major soccer brands such as Manchester United, Liverpool FC and Chelsea FC as well as our expertise across other sports such as horse racing, rugby, hockey, tennis and cycling, Servecast have developed a best of breed solution to deliver the most advanced broadband video services today that reflects the high demands of functionality, scalability and customer service to ensure commercial success. We are committed to helping FC Barcelona to reach its absolute maximum potential to grow subscribers to and revenues from Barça TV Online."

As part of the service, Servecast will design, build and setup the complete subscription and delivery platform for Barça TV online. Servecast will create a branded viewing console consistent with the new Barcelona website. The payment interface and security/protection systems are implemented by Servecast and the club is provided with geo-targeting to control delivery of content to different locations around the world. FC Barcelona will also be provided with Servecast's Media Studio CMS, a sophisticated content management tool to provide complete control over the addition and editing of content to Barça TV online. Media Studio CRM will provide access to online statistics to analyse subscriber behaviour and devise future promotional campaigns based on this information.

Servecast made this announcement on the first day of Sportel Monaco, a four day sports TV and rights convention where all of the key players involved with aspects of international sports broadcasting, sports content and sports images convene to do business and learn more about today's challenges and opportunities in the growing field of Sports, Television and New Media.

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.