Sports Media October 2006

Servecast scores FC Barcelona Deal.

Leading sports webcaster Servecast announced that FC Barcelona has chosen its advanced Media Studio platform to deliver the club's broadband video service, Barça TV Online.
The Barça TV Online service will provide a mixture of delayed and live coverage of football matches. The majority of the online video content will be similar to that broadcast over the club's TV channel, Barça TV.

As part of the service, Servecast will design, build and setup the complete subscription and delivery platform for Barça TV online. Servecast will create a branded viewing console consistent with the new Barcelona website. The payment interface and security/protection systems are implemented by Servecast and the club is provided with geo-targeting to control delivery of content to different locations around the world. FC Barcelona will also be provided with Servecast's Media Studio CMS, a sophisticated content management tool to provide complete control over the addition and editing of content to Barça TV online. Media Studio CRM will provide access to online statistics to analyse subscriber behaviour and devise future promotional campaigns based on this information.

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.