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Sporting Organizations today need to address
actually who are the 'fans' and the Sports 'customers'
in the global age. Many Sports have a massive
global following and it is impossible for all
fans to access live TV coverage or go to a Sports
Venue due to their geographic location.
Moreover Sporting Organizations need to unlock
new revenue streams from their Media Assets by
providing alternative viewing mechanisms to traditional
TV broadcasting that is more in line with the
time-starved individual who desires Sports content
'anytime, anywhere'.
New Media Sportscasting enables Sporting Organizations
to broadcast live and archive footage over the
Internet therefore reaching a global audience
and generating new revenue from their Media Assets.
New Media Sportscating does not replace traditional
TV broadcasting; it compliments it and offers
another delivery mechanism for a Sporting Organizations
Media Assets.
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Exploit New Media
and New 'Football Consumption' methods to
Increase Revenues |
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Deliver content
to a demanding worldwide fan base and develop
key overseas revenue generators |
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Increase the customer
base for Sport merchandise |
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Capitalize on
the "anytime, anywhere" habits of
the Internet consumer and Sports Fan as they
can see sporting events and concerts no matter
where they are, and are not restricted by
local channel broadcasts |
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Benefit with a
wider geographical reach, including niche
markets, for more targeted advertising |
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Secure greater
brand equity |
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