Media Studio - Benefits for Sports Organisations

	Enables Revenue Generation from Media Assets
	Streaming Media allows you to capitalise on your global audience through the integration of payment solutions that generate revenue directly from your content. Furthermore, the increased stickiness of your website will result in greater potential for and revenues from on-line merchandising and advertising, as well as improved general brand awareness.
	Increased Exposure for Your Digital Assets
	The infinite capacity of the Internet allows you to make a vast amount of content available to your audience. This provides your fans with the opportunity to select the content that interests them, enabling them to view digital assets that might otherwise be unreleased (e.g. alternative footage of a sporting event).
	Accelerated Time to Market
	Streaming media gives you competitive advantage and increases the potential revenue for your digital assets by achieving faster distribution of content. Your media content can be instantly accessed throughout the world, enabling you to keep ahead of competition and optimize viewer satisfaction.
	In-depth Knowledge of Audience
	Media Studio provides in-depth reporting with detailed statistics which enable you to track the interests and behaviours of your audience to keep ahead of changing viewer requirements. Further data can be gathered on your audience through on-line questionnaires and registrations pages. This data can be directed towards future marketing campaigns.
	A dedicated, reliable, scalable platform for streaming
	Increased server efficiency allows fewer severs to do more work Improved end user experience Economical strategy to meet future demand and growth Enterprise level performance for meeting the most demanding streaming media challenges Ability to produce plug-ins and customize the platform to further benefit Yahoo! and its customers Ability to extend its services in new directions and explore new revenue sources Ability to handle high demand without sacrificing quality Backwards compatible with previous encoding formats and also with earlier versions of Windows Media Player

Benefits for the End User

	Anytime, Anywhere Viewing
	By enabling fans to access live video and archive video of their favourite sport or team effectively 'anytime, anywhere' over broadband, this enables fans all of the world to access footage that may not be available over terrestrial TV. Fans can watch footage at a time convenient to their busy schedules and engage in a high quality, interactive viewing experience.
	Additional exclusive content
	Most sports websites provide additional exclusive content in addition to the live and archive video. By creating a one-stop-shop for live and archive match coverage, player profiles, statistics, behind the scenes interviews and highlights, player profiles, chat rooms and online stores to purchase merchandise, this creates a virtual one to one relationship with fans with a high quality resource that they place a lot of value on. A website offering access to live scores, audio and video content, event related news, pictures, downloads, ringtones, the latest team news, statistics and player profiles, as well as exclusive player interviews and photo galleries enables the club to connect closer with it's fans. Moreover interactive sections including chatrooms, a video clip library, online games, downloads, an online forum and an e-shopping platform enables the club to build a virtual one-to-one relationship with its fans by providing them with a high value resource of Liverpool FC 'content'.
	Provide a complementary information resource and an alternative consumption method to Sports Fans
	With widespread Internet usage and increased broadband connectivity, the provision of alternative online viewing and content, satisfies sports fan's desire for more content and news about their favourite sport or team.
	Informed betting
	Provide a Valuable Information Source & Research Tool for Online Gambling Providing archive video of horse racing for example, enables site visitors research the past performance of horses that will be a source of vital information for all horse racing gamblers. This provides a tool that punters can use to make more money and back more winners so they then become regular users of the service.