At the Races Selects Servecast for Broadband Subscription Service
Dublin, Ireland - 31 January 2005
Servecast Limited, the leading international provider of
webcasting solutions today announced that it has been selected
by At The Races to provide a platform for its newly launched
broadband subscription service.
Under the agreement, Servecast will provide a broadband subscription
platform through which racing fans will be able to watch live
footage from over half of all UK racing fixtures plus every
Irish meeting and racing from up seven tracks from North America
every night. Servecast will also provide 24*7 content capture,
encoding and delivery services for the new platform.
Commenting on the announcement, Darach Deehan, Servecast CEO
said "this new service is a great example of how the
rapid growth in broadband penetration is enabling leading
sports content owners such as At the Races, to reach a wider
audience and generate new and profitable revenue streams through
broadband video delivery."
"Racing is particularly well suited to broadband delivery
because of its widespread appeal and extensive live coverage
seven days per week."
"We are delighted to have been selected by At the Races
to provide this service. Our selection further reinforces
our leadership position in UK broadband sport, where we now
broadcast over 80% of all Premiership Football, England International
Cricket and British and Irish racing."
Matthew Imi, At The Races CEO, added: "At The Races is
committed to providing the very best service for fans of UK,
Irish and North American racing. The At The Races broadband
service enables us to reach even more viewers as well as the
nine million homes that can receive our channel via satellite
in the UK alone."
"A crucial aspect of the development of our business
is building a dynamic and industry-leading website. The ability
to webcast our channel puts At The Races right at the cutting
edge in terms of sports broadcasting on the web."
Available at www.attheraces.com,
the service costs £9.99 per month and provides racing
fans with access to live broadband coverage of the At The
Races broadcast from Racing News at 9am through to the last
American race late at night.
For further information, please contact;
Darach Deehan, CEO, Servecast
Telephone + 353 (0)1 4748002
About Servecast;
Servecast is the leading provider of webcasting solutions
for the Enterprise, Sports and Media sectors. Its solutions
for the sports and media sectors enable content owners to
monetize their content by securely delivering it to a global
broadband audience. Its enterprise software solutions enable
corporations to harness the power of webcasting as part of
their communications and training programmes.
Contact Servecast here.
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