At The Races and Servecast launch 2000-race broadband archive

April 29th, 2005 ( London, UK )

Racing broadcaster At The Races and leading broadband video specialist Servecast have launched a 2,000-race archive targeted at broadband horseracing fans and punters.

Visitors to www.attheraces.com can access the archive, which covers racing from the 28 UK and 27 Irish racecourses broadcast on the At The Races channel since 1 December 2004.

The archive is interlinked with the website's results database to enable users to call up individual races whilst researching form.

It is the first time both British and Irish races have been available as part of a video archive of this size and with approximately 7,000 races added to the library each year it will offer an unrivalled service in terms of the number of races covered.

Matthew Imi, Chief Executive of At The Races, said: "The launch of our broadband archive is the most significant development for online form students in the last decade. It is the ultimate form research tool and will be invaluable for anyone who takes their betting seriously. With the spread of broadband increasing rapidly, our website will be reaching out to an ever-increasing number of racing fans and punters looking to give themselves an extra edge."

Darach Deehan, Chief Executive of Servecast, said: "The launch of this service is an excellent example of how the rapid increase in broadband penetration provides opportunities for premium content owners such as At The Races to build successful online business models based on broadband video. We are delighted to be associated with this innovative service and have no doubt that it will be a tremendous success."

Initially, the broadband archive is intended as an aid to form research and races will be available approximately 48 hours after being run. However, it is hoped that this time will be reduced as new developments are brought online during the summer.

All races shown on the At The Races channel during October and November are currently being added to the archive, together with selected major Flat races broadcast during 2004 including the entire Royal Ascot meeting.

Earlier release:
At the Races Selects Servecast for Broadband Subscription Service

For further information, please contact;

Darach Deehan, CEO, Servecast

Telephone + 353 (0)1 4748002

About Servecast;

Servecast is the leading provider of webcasting solutions for the Enterprise, Sports and Media sectors. Its solutions for the sports and media sectors enable content owners to monetize their content by securely delivering it to a global broadband audience. Its enterprise software solutions enable corporations to harness the power of webcasting as part of their communications and training programmes.

Contact Servecast here.