Marketing

Communicating with your distribution channels and customers has become more and more challenging in today's crowded and competitive market place.

Using multimedia presentations and broadcasts in your communications mix helps to overcome many common problems and enables you to cost efficiently deliver your message to its intended audience.

Servecast Enterprise Media Studio enables you to;

  • Communicate with and train your channel partners and distributors on new products, sales initiatives, strategic developments, corporate news and regulatory issues.

  • Conduct product launches and press conferences online, reaching a larger proportion of your existing customers, prospects and journalists than is possible in a face to face environment.

  • Conduct seminars targeted at existing and prospective customers, promoting your sales messages and product features.

  • Make greater use of your current video assets, such as advertisements, product profiles and corporate videos by making them available online.

 

Audio/ Video E-mails

Subscription to Mailing List

Download Marketing Brochures

Customer Opinion Questionnaires

Security

Opinion Polling

Questions and Answers


All of this can be achieved at a fraction of the cost of other alternatives and, by deploying Enterprise Media Studio, you can achieve further savings over traditional webcast providers by using our easy to use tools to manage all events in house, without any requirement for third party engineering and production staff.

Using Enterprise Media Studio you can make your communications fully interactive by inserting features such as;

  • Audience polling
  • Customer feedback forms
  • Download links for brochures, presentations etc.
  • E-mail links
  • Presentation search function

Our measurement and reporting module provides you with detailed and instantaneous reporting on the size and identity of your audience, their feedback, viewing trends etc and is fully customisable to your specific needs.

All of this is provided in a secure environment, using our proprietary encryption functionality, which gives you the ability to restrict access to your corporate material to only those who you have approved in advance.


Online Marketing Benefits

Cost Savings
Servecast Marketing saves you money in communicating with your customers, partners and suppliers, providing a compelling alternative to road shows, trade shows, publicity events and video production and distribution.

Improved Targeting
Servecast's interactive features generate a wealth of information from your audience enabling you to target your online marketing communications very specifically to reach the most appropriate customer base.

Reduced Time to Market
Streaming is the fastest way to provide the market with updated product information, enabling you to stay ahead of your competitors. Your content can be published minutes after final release and through Servecast's global reach, is instantly accessible from anywhere in the world.

Online Direct Marketing
Communicate directly with customers, channel partners and suppliers via audio and video emails.

Consistency of Message
By storing your content centrally on the Servecast network you maintain absolute control over the information you disseminate. Obsolete information can be removed, versions can be controlled and content can be easily updated.

 

Servecast Marketing Interactive Features




Audio/ Video E-mails
Wizard driven templates enable you to send streamed messages to your employees via e-mail.



Subscription to Mailing List
Invite viewers to register for product update alerts, enabling you to build an accurate customer database.


Download Marketing Brochures
Enable your customers to download additional information on your products.


Customer Opinion Questionnaires
Collect feedback directly from existing and potential customers.



Security
Servecast provide a range of security options to enable tight control over the viewing of sensitive product information.


Opinion Polling
Monitor customer opinion and reaction to new products and services.


Questions and Answers
Interactive facility for customers, suppliers and partners to ask their questions.

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