Servecast | New Media Sportscasting
Founded in 1998, Servecast is a leading provider of online broadcasting solutions for the corporate, sports and entertainment sectors. Its pioneering software and video-delivery solutions enable organisations to harness the power of webcasting as part of their communications, training and investor relations activities.
 
 

Thought Leadership

Servecast are world leaders in the development and provision of Online Broadcasting solutions for Corporate Communications, Training and Investor Relations. Servecast has formulated its business intelligence and leadership in this area in a series of insightful and expert White Papers.

Servecast white papers will inform you about some of the main trends and issues affecting online broadcasting solutions for Corporate Communications and Investor Relations, how to effectively deliver audio visual communications over the Internet or Corporate Intranet and how to measure the return on investment of webcasting as part of a Corporate Communications strategy.

Below is a selection of upcoming Servecast White Papers that provide a deeper understanding of the developments in online broadcasting solutions for corporate communications.

Servecast White Papers

Business TV - Opportunities and Challenges
This paper explores the following challenges organizations face when attempting to launch an online Business TV solution for corporate communications and how these challenges are overcome using Enterprise Media Studio.

How to support the delivery of audio visual content over a company network
Overcoming the logistics and costs of globally implementing hardware or implementing a large amount of hardware
How to ensure that an online audio visual solution will enhance corporate communications
How to ensure efficient communication to internal staff as well as external audiences such as shareholders, partners and customers.
Handling the online delivery of corporate communications that are highly sensitive and confidential

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Enterprise Media Studio™ - A Technical Overview
This white paper gives a technical insight into the workings of the Enterprise Media Studio platform. It describes the technical features, benefits and bandwidth issues. This white paper is intended to help its reader understand the technical capabilities of Enterprise Media Studio: its role in the network environment and its ability to optimize streaming media.

Upcoming White Papers

How to launch Business TV

Network and Bandwidth considerations
Deployment of an online audio visual solution
Creating and managing content
Ensuring content security

Measuring the effectiveness of Corporate Webcasting

How to gather indirect statistics (such as usage reports, time of viewing and length of viewing) and a range of direct reports (such as audience polls, feedback forms and tests) of corporate communications
How to ensure Corporate Communications are targeted and effective
Best strategies for measuring the positive impact of a corporate webcast