|
31 January 2005
Dublin, Ireland
|
|
Servecast Limited, the leading international
provider of webcasting solutions today announced
that it has been selected by At The Races to provide
a platform for its newly launched broadband subscription
service.
Under the agreement, Servecast will provide a
broadband subscription platform through which
racing fans will be able to watch live footage
from over half of all UK racing fixtures plus
every Irish meeting and racing from up seven tracks
from North America every night. Servecast will
also provide 24*7 content capture, encoding and
delivery services for the new platform.
Commenting on the announcement, Darach Deehan,
Servecast CEO said "this new service is a
great example of how the rapid growth in broadband
penetration is enabling leading sports content
owners such as At the Races, to reach a wider
audience and generate new and profitable revenue
streams through broadband video delivery."
"Racing is particularly well suited to broadband
delivery because of its widespread appeal and
extensive live coverage seven days per week."
"We are delighted to have been selected
by At the Races to provide this service. Our selection
further reinforces our leadership position in
UK broadband sport, where we now broadcast over
80% of all Premiership Football, England International
Cricket and British and Irish racing."
Matthew Imi, At The Races CEO, added: "At
The Races is committed to providing the very best
service for fans of UK, Irish and North American
racing. The At The Races broadband service enables
us to reach even more viewers as well as the nine
million homes that can receive our channel via
satellite in the UK alone."
"A crucial aspect of the development of
our business is building a dynamic and industry-leading
website. The ability to webcast our channel puts
At The Races right at the cutting edge in terms
of sports broadcasting on the web."
Available at www.attheraces.com,
the service costs £9.99 per month and provides
racing fans with access to live broadband coverage
of the At The Races broadcast from Racing News
at 9am through to the last American race late
at night.
For further information, please contact;
Darach Deehan, CEO, Servecast
Telephone + 353 (0)1 4748002
About Servecast
Founded in 1998, Servecast is the leading specialist
supplier of New Media Sportscasting delivering
advanced streaming media solutions for the Sports
Industry. Servecast's Media Studio™ Platform
enables Sporting Organisations and Rights Holders
to exploit their media assets to new broadband
and mobile connected audiences.
Through the delivery of high quality audio visual
sports content over broadband and mobile applications,
Servecast's Media Studio platform greatly enhances
the global fan sporting experience and enables
the delivery of significant new revenue streams
to the rights holder. Through our focus on sports,
Servecast has developed a deep partnership network
with major broadcasters, clubs and sporting bodies,
the online betting industry, technology providers
and content syndication partners. We leverage
these partnerships to ensure optimal business
success for our customers.
|
