| September 24th, 2004
Racing UK, British Racing's dedicated horseracing
channel, is to launch an on-line
service next week which will make the best of
UK racing available to an estimated 3.2
million broadband users though its website, www.racinguk.tv.
The announcement follows a partnership agreement
with Servecast, the Irish-based company which
manages broadband services for a range of top
sporting organisations, including many premier
league football clubs and the England and Wales
Said Simon Bazalgette, Executive Chairman of
Racing UK, "We are explicit in our aim to
be the best broadcaster of quality British and
International racing, and extending our methods
of delivery helps to make our product available
to more viewers via PCs and laptops at times when
they can't be near a television.
"The number of broadband connections in
the UK and Ireland has grown by more than
50% in the last six months alone, and this new
market combines with 1.7 million homes that have
been added to our potential audience reach through
our recent agreement with cable operator Telewest."
Subscription, which will mirror the television
service rate of £20 per month will be available
via the channel's Racing Post-hosted website,
which will carry a live link enabling broadband
users to register for the the service on-line.
Initially, the service will provide a streaming
feed of all the races from all Racing UK courses,
and it is intended that other features, such as
video form and recordings of races will be phased
in at a later date.
Commenting on the announcement, Darach Deehan,
Servecast CEO said, "We are delighted to
be associated with this initiative which will
undoubtedly be a major success with racing fans.
Having already established ourselves as the leader
in football and cricket, this deal firmly establishes
us as the largest provider of broadband video
services for horseracing, one of the most popular
sports in Britain and further extends our leadership
position in the Sports and Media market."
Racing UK is available free on Sky Channel 432
until the end of this month before becoming avialable
to subscribers only on 1 October.
To subscribe call 08700 860 432 (UK) or 0818
272 432 (RoI)
For further information, please contact;
Darach Deehan, CEO, Servecast
Telephone + 353 (0)1 4748002
Founded in 1998, Servecast is the leading specialist
supplier of New Media Sportscasting delivering
advanced streaming media solutions for the Sports
Industry. Servecast's Media Studio Platform
enables Sporting Organisations and Rights Holders
to exploit their media assets to new broadband
and mobile connected audiences.
Through the delivery of high quality audio visual
sports content over broadband and mobile applications,
Servecast's Media Studio platform greatly enhances
the global fan sporting experience and enables
the delivery of significant new revenue streams
to the rights holder. Through our focus on sports,
Servecast has developed a deep partnership network
with major broadcasters, clubs and sporting bodies,
the online betting industry, technology providers
and content syndication partners. We leverage
these partnerships to ensure optimal business
success for our customers.