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London, UK,
16th May 2007 |
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Help the Aged have extended their use of online
video by publishing a short film in support of
their ‘Pensions not Poverty’ international
campaign using Servecast’s streaming media
solution. This follows on from the Charity’s
successful use of online video in support of their
‘Enough is Enough’ elder abuse campaign
in February.
Help the Aged is an international charity fighting
to free disadvantaged older people from poverty,
isolation and neglect. The new video clip, hosted
and delivered by Servecast, shows the author Bill
Bryson introducing ’Pensions not Poverty’
– the Charity’s campaign to encourage
the world leaders to introduce a social pension
for older people in developing countries.
Help the Aged, with its partner HelpAge International,
works with governments to fight for the rights
of deprived and vulnerable older people overseas
and to make sure that older people are included
in aid efforts. While in the UK, Help The Aged
lobbies to ensure the Government’s overseas
aid policies reflect older people’s real
needs.
Alison McCormack, Head of New Media, Help the
Aged said, “We have used online video in
direct support of our campaigns a number of times
now and we are delighted with the results so far."
Also speaking today, Darach Deehan, CEO of Servecast
said, "Help the Aged launched an online video
in support of the 'Enough is Enough' Elder Abuse
campaign, using Servecast’s streaming media
solution, in February and was viewed over 25,000
times in just a few weeks. We are delighted to
be involved with Help the Aged, helping them promote
awareness of such important campaigns through
the delivery of streamed video for the Help The
Aged web site."
About Servecast
Founded in 1998, Servecast is a leading provider
of online broadcasting solutions for the corporate,
sports and entertainment sectors. Its pioneering
software and video-delivery solutions enable organisations
to harness the power of webcasting as part of
their communications, training and investor relations
activities. Servecast's flagship product for corporate
webcasting is Enterprise Media Studio™, a
unique training and communications platform, which
enables organisations to create, manage, deliver
and measure compelling and interactive multimedia
internal and external communications materials.
Servecast is headquartered in Ireland with offices
in the UK, France and Germany. Servecast has emerged
as a leading provider of Streaming Media solutions
in Europe. With more than 100 man-years of combined
experience in developing streaming media technology
Servecast have leveraged their extensive expertise
with many of the FTSE 100 companies to ensure
that our products meet the requirements of every
type of large organisation.
For more details contact:
Kevin Quirke
Marketing Assistant
Servecast Ltd.,
http://www.servecast.com
Phone: +353 (0)1 4748020
Fax: +353 (0)1 4748003
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