Advanced Television March 24th 2006

Broadband consumption of sports tipped for 25% increase.

According to new media sportscasting experts, broadband consumption of sports content will increase by 25% over the next 3 years. The findings came from a survey of delegates at a recent Summit hosted by Servecast.

Other key messages were that best way to minimise subscriber churn from broadband sports subscription services is to incentivise customers towards annual, rather than monthly subscription, and that the new phenomenon of 'Placeshifting' meant that the desire to have sports content anytime, any place was driving new media sportscasting.

The fourth screen - the mobile phone - was considered vital in the communications mix for new media sports content. An understanding of mobile personalisation, content recommendations and search capabilities in a wireless environment were key to enabling the success of mobile portal content
According to Kieran Mahon, Head of Media from Vodafone, "personalisation of mobile content has improved usability by learning about users' mobile content preferences, dynamically building the user a personalised menu and reducing the time and clicks to services."

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.