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SportsEmedia
December 15th, 2005
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Soccer - Setanta Sports, the leading international
TV sports broadcaster and Servecast, Europe’s
premier provider of new media sports broadcasting,
today announced the launch of a new service to
deliver live Champions League Football over the
Internet for the first time ever in Ireland and
the US. This broadband subscription service will
offer fans in Ireland and the US access to live
and archive footage of Champions League action
over the Internet.
Using Servecast’s media delivery platform,
Media Studio, Setanta will offer a broadband subscription
service and provide US and Irish audiences with
exclusive online Champions League Football content.
Online subscribers will have access to a full
range of interactive media content, including
live and archive coverage of matches, video news
bulletins, player interviews and exclusive online
highlights.
The attraction of this new broadband service
for Champions League is not only that it allows
fans to have a richer sporting experience through
access to exclusive video content, but also that
they can access it whenever and wherever they
want online.
Darach Deehan, CEO of Servecast, said: "With
the advent of mass access to broadband and new
media technologies both at home and at work, demand
for such online broadcasting of sporting events
is growing by the minute. The incredible popularity
of the Champions League around the world means
fans are demanding more access to online video
footage irrespective of time or location."
Setanta will also offer an extensive range of
rugby, football and other sports to Irish and
US broadband subscribers, which will be available
live and on an archive basis to subscribers to
the service.
Speaking today, Leonard Ryan, Joint CEO of Setanta
stated "We are delighted to launch the first
ever broadband subscription service for Champions
League Football in Ireland and the US. Using Servecast’s
Media Studio platform, Setanta can offer a seamless,
high quality online viewing experience. The added
value content made available over broadband enables
us to reach a wider audience and generate new
and profitable revenue streams."
About Setanta Sports
Setanta Sports is a leading international sports
broadcaster, operating sports channels in Ireland,
the UK, North America, Australia and Continental
Europe.
Its channels include Setanta Sports Ireland,
Ireland’s only dedicated sports channel,
Setanta Sports 1& 2 in Britain, the exclusive
broadcaster of the Scottish Premier League, North
American Sports Network, the leading European
broadcaster of North American Sports, Rangers
TV, Celtic TV, Setanta Sports USA and Setanta
Australia.
Setanta holds rights to many leading sports properties,
including Champions League, Barclays Premiership,
Scottish Premier League, Serie A, Bundesliga,
Six Nations, Super 14 rugby, Tri Nations rugby,
NHL, NFL, NASCAR and Major League Baseball.
Setanta has offices in Dublin, London, San Francisco,
Glasgow, Sydney and Vancouver.
About Servecast
Founded in 1998, Servecast is the leading specialist
supplier of New Media Sportscasting delivering
advanced streaming media solutions for the Sports
Industry. Servecast's Media Studio™ Platform
enables Sporting Organisations and Rights Holders
to exploit their media assets to new broadband
and mobile connected audiences.
Through the delivery of high quality audio visual
sports content over broadband and mobile applications,
Servecast's Media Studio platform greatly enhances
the global fan sporting experience and enables
the delivery of significant new revenue streams
to the rights holder. Through our focus on sports,
Servecast has developed a deep partnership network
with major broadcasters, clubs and sporting bodies,
the online betting industry, technology providers
and content syndication partners. We leverage
these partnerships to ensure optimal business
success for our customers.
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