Sport Business March 10th 2006

RFL Agrees Broadband Deal.

Servecast, a supplier of new media sports broadcasting, has signed a three-year deal with the Rugby Football League to create and host a pay-per-view and subscription broadband video service.

The deal with the governing body of Rugby League in England will deliver ‘Super League TV’ on the engage Super League competition’s official website www.engagesuperleague.co.uk

Two games per week will be available live on the website for international viewers and will also be available on demand immediately afterwards for the duration of the contract. In the UK, France and the Middle East the matches will be available as archived, video-on-demand content with a 24-hour delay. Ten-minute highlights will also be available after a 24-hour delay from the end of each match. Live coverage of each of the seven Tri-Nations matches and the World Cup Challenge matches will also be available.

These matches will be included in the pay-per-view and the subscription package. The Servecast service includes the design, building and setting up of the subscription and delivery platform for the service. Servecast Digital Rights Management will also be applied to all archive content and will ensure end users can securely download video clips. Servecast are also managing the billing and security for the site including an online payment interface, a tailored revenue tracking system and a subscriber database. It will also provide regular end-of-the-month reporting including content usage, user analysis, geographic location, sales and revenue related to the pay-per-view and subscription sales.

About Servecast
Founded in 1998, Servecast is the leading specialist supplier of New Media Sportscasting delivering advanced streaming media solutions for the Sports Industry. Servecast's Media Studio™ Platform enables Sporting Organisations and Rights Holders to exploit their media assets to new broadband and mobile connected audiences.

Through the delivery of high quality audio visual sports content over broadband and mobile applications, Servecast's Media Studio platform greatly enhances the global fan sporting experience and enables the delivery of significant new revenue streams to the rights holder. Through our focus on sports, Servecast has developed a deep partnership network with major broadcasters, clubs and sporting bodies, the online betting industry, technology providers and content syndication partners. We leverage these partnerships to ensure optimal business success for our customers.