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Streaming Media
Dublin, Ireland,
March 9th 2006
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Servecast, a leading specialist supplier of new
media sportscasting, has signed a three-year deal
with the RFL – the governing body of Rugby
League in England - to create and host a pay-per-view
and subscription broadband video service, "Super
League TV", on the engage Super League competition’s
official Web site www.engagesuperleague.co.uk
Two games per week will be available live on
the engage Super League Web site for International
viewers and will also be available on demand immediately
afterwards on the site for the duration of the
contract.
Servecast delivers advanced streaming media solutions
and has a strong pedigree in the delivery of high
quality and profitable streaming solutions for
the sports and media industry.
The Servecast Media Studio Platform is an end-to-end
solution offering live and on demand broadband
video services, payment & security solutions,
live audio commentaries, production of mobile
video and audio content; Web site hosting &
content management and integration with e-commerce
applications such as online merchandising.
The engage Super League matches will be available
live over broadband to all non UK and Australasian
territories.
In the UK, France and the Middle East the matches
will be available as archived, video-on-demand
content with a 24 hour delay. Ten-minute highlights
will also be available after a 24-hour delay from
the end of each match.
A total of 62 games approximately, including
the play off matches and Grand Final, will be
streamed live over the engage Super League website
each season.
Live coverage of each of the seven Tri-Nations
matches and the World Cup Challenge matches will
also be available. These matches will be included
in the pay-per-view and the subscription package.
The Servecast service to the engage Super League
website includes the entire design, building and
set up of the complete subscription and delivery
platform for the service. Servecast Digital Rights
Management will also be applied to all archive
content and will ensure end users can securely
download video clips.
Servecast are also managing the billing and security
for the site including set up of an online payment
interface, a tailored revenue tracking system
and a subscriber database.
As part of the service, Servecast will also provide
regular reporting at the end of each month including
content usage, user analysis, geographic location,
sales and revenue related to the pay-per-view
and subscription sales.
Commenting on the new service, the RFL’s
Director of Marketing Simon Malcolm said: “Our
partnership with Servecast will enable us to offer
internet users both in the UK and in key markets
throughout the world a new and exciting way to
view engage Super League. We see the web as an
increasingly important channel through which to
reach our customers directly. This service will
be a first for British Rugby League and will also
assist us in reaching potential new supporters”
Also speaking today, Darach Deehan, CEO of Servecast
said ‘We are delighted to announce our three
year contract with the engage Super League. It
is a major endorsement of our Media Studio platform
and further strengthens our leadership in the
arena of New Media Sportscasting. The RFL recognized
our superior ability to deliver a comprehensive,
quality and highly reliable service to make the
sport available over broadband to fans around
the world. Using the Media Studio platform, the
RFL have developed a compelling and ´sticky´
broadband service that will excite their subscribers
and generate significant new revenue opportunities.'
About Servecast
Founded in 1998, Servecast is the leading specialist
supplier of New Media Sportscasting delivering
advanced streaming media solutions for the Sports
Industry. Servecast's Media Studio™ Platform
enables Sporting Organisations and Rights Holders
to exploit their media assets to new broadband
and mobile connected audiences.
Through the delivery of high quality audio visual
sports content over broadband and mobile applications,
Servecast's Media Studio platform greatly enhances
the global fan sporting experience and enables
the delivery of significant new revenue streams
to the rights holder. Through our focus on sports,
Servecast has developed a deep partnership network
with major broadcasters, clubs and sporting bodies,
the online betting industry, technology providers
and content syndication partners. We leverage
these partnerships to ensure optimal business
success for our customers.
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