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sportbusiness.com
December 6th, 2005
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Setanta Sports and Servecast are to deliver Champions
League football over the internet for the first
time ever in Ireland and the US.
Setanta, the international sports broadcaster,
and Servecast, a provider of new media sports
broadcasting, will offer both live and archive
footage.
Online subscribers will have access to a range
of interactive content – as well as live
and archive footage there will be video news bulletins,
player interviews and highlights. The service
will be provided by Servecast’s media delivery
platform, Media Studio.
Darach Deehan, CEO of Servecast, said: "With
the advent of mass access to broadband and new
media technologies both at home and at work, demand
for such online broadcasting of sporting events
is growing by the minute. The incredible popularity
of the Champions League around the world means
fans are demanding more access to online video
footage irrespective of time or location."
Setanta will also offer rugby, football and other
sports to Irish and US broadband subscribers,
also available live and on an archive basis.
David Smith
David.Smith@sportbusiness.com
About Servecast
Founded in 1998, Servecast is the leading specialist
supplier of New Media Sportscasting delivering
advanced streaming media solutions for the Sports
Industry. Servecast's Media Studio™ Platform
enables Sporting Organisations and Rights Holders
to exploit their media assets to new broadband
and mobile connected audiences.
Through the delivery of high quality audio visual
sports content over broadband and mobile applications,
Servecast's Media Studio platform greatly enhances
the global fan sporting experience and enables
the delivery of significant new revenue streams
to the rights holder. Through our focus on sports,
Servecast has developed a deep partnership network
with major broadcasters, clubs and sporting bodies,
the online betting industry, technology providers
and content syndication partners. We leverage
these partnerships to ensure optimal business
success for our customers.
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